24 Sections
115 Lessons
100 Weeks

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Introduction
4
- 1.1
  The Digital Landscape
- 1.2
  Elements & Platforms
- 1.3
  Brand Audit Digitally
- 1.4
  Target Audience
Marketing Funnels
6
- 2.1
  Tofu
- 2.2
  Mofu
- 2.3
  Bofu
- 2.4
  Setting Up Your First Funnel
- 2.5
  Click Funnel vs Normal Funnel
- 2.6
  Funnel Automation
Designing Skills
4
- 3.1
  Design Thinking
- 3.2
  Types of Design Format for Different Platforms
- 3.3
  Design using Canva Pro
- 3.4
  Logo Making for Brands
Video Marketing
2
- 4.1
  Using Biteable
- 4.2
  Veed.io
Blogging & Bloggers
4
- 5.1
  Relevance of Blogging
- 5.2
  Platforms for Bloggers Earning
- 5.3
  Working on Blogger.com
- 5.4
  First 1000 Visitors to your blog
Website Development
4
- 6.1
  Understanding of Domain Names
- 6.2
  Purchase of Web Hosting
- 6.3
  Tools, Themes & Plugin for Use and more
- 6.4
  First 1000 visitors to your website
Building a Website
5
- 7.1
  Building Site Architecture of your website
- 7.2
  Setup your own website wordpress panel
- 7.3
  Installing Themes
- 7.4
  Uses of Plugins, Tools, and more
- 7.5
  Setting Tracking Codes for your website
Mobile Optimization
2
- 8.1
  Website Optimization for Mobile
- 8.2
  Importance of Optimization
Influencer Marketing
4
- 9.1
  Engagement of users in Social Media Platform
- 9.2
  Choosing the right influencer for your brand
- 9.3
  Micro vs Macro Influencers
- 9.4
  Launch your 1st Influencer Marketing Campaign
Ads Psychology
4
- 10.1
  Good Design Practices
- 10.2
  Do’s and Don’ts of Design
- 10.3
  Understanding consumer psychology
- 10.4
  Case Studies
Youtube Marketing
6
- 11.1
  Creating Channel
- 11.2
  Creating Attractive Thumbnails
- 11.3
  Types of Youtube Ads
- 11.4
  Youtube SEO
- 11.5
  Managing Insights
- 11.6
  Vidooly & Social Blade-Hands-on
Email Marketing
7
- 12.1
  Types of Email
- 12.2
  Bounce Rate vs Open Rate vs Delivery Rate
- 12.3
  Analytics and Optimisation
- 12.4
  Creating Lead Magner
- 12.5
  Setting up Email Automation Workflow
- 12.6
  Email Marketing tools (Mailchamp, Mailerlite, etc)
- 12.7
  Creating the First Email Campaign
Search Engine Optimization
5
- 13.1
  Why SEO?
- 13.2
  Google algorithm and how to avoid penalties
- 13.3
  Black Hat Vs White Hat Vs Grey Hat SEO
- 13.4
  On-Page Optimization (Meta Tags, Headers Tags, Image Tags and More)
- 13.5
  Off-Page Optimization (Quora, Youtube, Blogs, and more)
Google Business Profile Setup
4
- 14.1
  Analysis of GMB Account
- 14.2
  Setup Local & International GMB
- 14.3
  SEO of GMB Area wise
- 14.4
  Managing Ratings and Reputation
Social Media Marketing
7
- 15.1
  Facebook
- 15.2
  Instagram
- 15.3
  Linkedin
- 15.4
  Quora
- 15.5
  Twitter (X)
- 15.6
  Pinterest
- 15.7
  Youtube
Strategy
6
- 16.1
  Who is your customer?
- 16.2
  Where is your customer?
- 16.3
  What are your goals?
- 16.4
  When will you communicate?
- 16.5
  What differentiates you?
- 16.6
  How will you Execute?
Organic
7
- 17.1
  Setting up a social media account
- 17.2
  Practices to follow on page
- 17.3
  Types of content on each platform
- 17.4
  Dos & Don’ts of posting
- 17.5
  Profile vs Page vs Groups
- 17.6
  Content Strategy – Videos/Reels/Posts
- 17.7
  Using Buffer & Hootsuite to schedule and publish
Inorganic
7
- 18.1
  Setting up a marketing plan for paid marketing
- 18.2
  Importance of Ads Panel
- 18.3
  Set-Up an Advertisement
- 18.4
  Choosing the right campaign objective
- 18.5
  Setting campaign budgets and bids
- 18.6
  Ads Placement and their importance
- 18.7
  Designing social media ads
Google Adwords
6
- 19.1
  Importance and Ads key terms
- 19.2
  keyword research
- 19.3
  set up your first google adwords campaign
- 19.4
  Search Ads, Display Ads, Shopping Ads, Remarketing Ads
- 19.5
  Set Objectives of campaigns
- 19.6
  Review of campaigns
Google Analytics
4
- 20.1
  Setting up a google analytics account
- 20.2
  Placing the tracking code on the site
- 20.3
  Setting up conversion tracking goals & events
- 20.4
  Reading GA Data
Copywriting
4
- 21.1
  Understanding of the Basics of Copywriting
- 21.2
  Rules and Guidelines for Copywriting
- 21.3
  Copywriting Process
- 21.4
  Copywriting Tools
Online Reputation Management
4
- 22.1
  ORM in 2025
- 22.2
  Customers expectation
- 22.3
  Methods to deal with a crisis
- 22.4
  Social Listening
E-Commerce Marketing
3
- 23.1
  Factors to look at for E-Commerce Stores
- 23.2
  Product Listing on an E-Commerce Platform
- 23.3
  Payment Gateway Consideration
Sales & Pitching
6
- 24.1
  Drafting First Freelancing Proposal
- 24.2
  Making Online Invoices
- 24.3
  Sales Pitch
- 24.4
  Lead Generation & Pitch Formation
- 24.5
  Business Automation
- 24.6
  Negotiation & Payment Setup

Digital Marketing Advance Course

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