16 Sections
78 Lessons
100 Weeks
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Introduction
4
1.1
The Digital Landscape
1.2
Elements & Platforms
1.3
Brand Audit Digitally
1.4
Target Audience
Marketing Funnel
6
2.1
Tofu
2.2
Mofu
2.3
Bofu
2.4
Setting Up Your First Funnel
2.5
Click Funnel vs Normal Funnel
2.6
Funnel Automation
Designing Skills
4
3.1
Design Thinking
3.2
Types of Design Format for Different Platforms
3.3
Design using Canva Pro
3.4
Logo Making for Brands
Video Marketing
2
4.1
Using Biteable
4.2
Veed.io
Blogging & Bloggers
4
5.1
Relevance of Blogging
5.2
Platforms for Bloggers Earning
5.3
Working on Blogger.com
5.4
First 1000 Visitors to your blog
Website Development
4
6.1
Understanding of Domain Names
6.2
Purchase of Web Hosting
6.3
Tools, Themes & Plugin for Use and more
6.4
First 1000 visitors to your website
Building a Website
5
7.1
Building Site Architecture of your website
7.2
Setup your own website wordpress panel
7.3
Installing Themes
7.4
Uses of Plugins, Tools, and more
7.5
Setting Tracking Codes for your website
Mobile Optimization
2
8.1
Website Optimization for Mobile
8.2
Importance of Optimization
Search Engine Optimization
5
9.1
Why SEO?
9.2
Google algorithm and how to avoid penalties
9.3
Black Hat Vs White Hat Vs Grey Hat SEO
9.4
On-Page Optimization (Meta Tags, Headers Tags, Image Tags and More)
9.5
Off-Page Optimization (Quora, Youtube, Blogs, and more)
Google Business Profile Setup
4
10.1
Analysis of GMB Account
10.2
Setup Local & International GMB
10.3
SEO of GMB Area wise
10.4
Managing Ratings and Reputation
Social Media Marketing
7
11.1
Facebook
11.2
Instagram
11.3
Linkedin
11.4
Quora
11.5
Twitter (X)
11.6
Pinterest
11.7
Youtube
Strategy
6
12.1
Who is your customer?
12.2
Where is your customer?
12.3
What are your goals?
12.4
When will you communicate?
12.5
What differentiates you?
12.6
How will you execute?
Organic
7
13.1
Setting up a social media account
13.2
Practices to follow on page
13.3
Types of content on each platform
13.4
Dos & Don’ts of posting
13.5
Profile vs Page vs Groups
13.6
Content Strategy – Videos/Reels/Posts
13.7
Using Buffer & Hootsuite to schedule and publish
Inorganic
7
14.1
Setting up a marketing plan for paid marketing
14.2
Importance of Ads Panel
14.3
Set-Up an Advertisement
14.4
Choosing the right campaign objective
14.5
Setting campaign budgets and bids
14.6
Ads Placement and their importance
14.7
Designing social media ads
Google Adwords
7
15.1
Importance and Ads key terms
15.2
keyword research
15.3
set up your first google adwords campaign
15.4
Search Ads, Display Ads, Shopping Ads, Remarketing Ads
15.5
Set Objectives of campaigns
15.6
Review of campaigns
15.7
Review of Campaigns
Google Analytics
4
16.1
Setting up a google analytics account
16.2
Placing the tracking code on the site
16.3
Setting up conversion tracking goals & events
16.4
Reading GA Data
Digital Marketing Foundation Course
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Understanding of Domain Names
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