🧠 Workshop on Data Analytics & Digital Marketing
Organised by Palin Analytics in collaboration with Jamia Millia Islamia
📅 Date & Time
27-September-2025
Saturday 12:00 PM – 2:00 PM
📍 Venue
Jamia Millia Islamia
🔍 About the Workshop
In today’s data-driven world, mastering Data Analytics and Digital Marketing is key to staying ahead. This workshop brings together experts from Palin Analytics and the academic community at Jamia Millia Islamia to deliver a hands-on, immersive learning experience.
Participants will gain both the theoretical foundations and real-world application skills needed to analyze data and drive effective digital marketing campaigns.
🎯 Who Should Attend
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Undergraduate / Postgraduate students
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Working professionals & freshers
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Entrepreneurs & start-up founders
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Anyone interested in building a data & digital marketing skillset
🧩 What You’ll Learn
The workshop is divided into two tracks with integrated sessions:
| Module | Key Topics |
|---|---|
| Data Analytics | Data collection & cleaning, Exploratory Data Analysis (EDA), descriptive and inferential statistics, data visualization (Excel, Python, Power BI / Tableau), predictive modeling basics, interpreting results |
| Digital Marketing | Overview & strategy, SEO fundamentals, Social Media Marketing, Content Marketing, Email Marketing, Google Ads & PPC, Web Analytics (Google Analytics), Ad campaign optimization, ROI measurement |
You will work on live datasets and real campaign examples. By the end, you’ll have a mini project or case-study to showcase your skills.
🧰 Format and Methodology
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Instructor-led lectures + live demos
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Hands-on lab / practical sessions
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Breakout exercises / group work
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Q&A and industry insights
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Feedback & wrap-up presentation
🎓 Certification & Takeaways
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Certificate of completion from Palin Analytics + JMI
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Access to workshop slides, code samples, and datasets
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Guidance on portfolio / mini project
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Networking opportunity with peers & experts